Over 350,000 Facebook Fans Like We Day. I couldn’t help but find out why…
About We Day
We Day is an initiative of Free The Children, which is the world’s largest network of children helping children through education, with more than one million youth involved in innovative education and development programs in 45 countries.
We Day is intended to demonstrate the mobilizing power of youth by encouraging schools to be part of the experience in exchange for a commitment to follow the We Schools in Action program, which includes taking local and global action throughout the year.
Mobilizing children for the greater social good.
Check out this compelling We Day promo video..
We Day organizers are Master Marketers
Let’s just look at the Facebook demographic data from Quantcast for a moment. Of the 550 million Facebook users, 64% are between the ages of 13 and 34. This is where We Day’s target audience is hanging out.
Now we must also keep in mind that for teens and millennials, Facebook is primarily a social platform and a source of entertainment. So if you want to connect with them, you had better speak their language and be engaging. We Day’s Fan page is just that! Just look at the banner above and notice how informal it is. Also remark how a simple act of clicking ”Like” creates a positive social impact.
This small act harmonizes with the millennial cohort’s value set. Millennials are extremely idealistic and believe they have the power to change the world – to make it better. They are not bitter or jaded about the current state. They are connected, easily band together via social media and they are empowered.
As you can see listed below, these are the top ten values of this cohort (taken from a study done by Daniel Coates of the Millennials Conference)
- Being loyal to your friends,
- Keeping your word,
- Showing courtesy to others,
- Standing up for yourself,
- Accepting responsibility for your actions,
- Working hard,
- Developing new skills,
- Getting formally educated,
- Planning for your financial future,
- Having a healthy lifestyle
We Day is about the future.
I have to say that I am truly impressed by the brilliance, yet the simplicity, of this concept. And the results speak for themselves. In less than 3 years 51,400 students from across Canada have attended We Day, and brought the message back to their schools, impacting hundreds of thousands more. This has resulted in young people volunteering more than 150,000 hours to benefit over 500 charities and community groups. It is expected that youth will log a total of one million volunteer hours by the end of 2010!
Instilling these types of programs will definitely help to encourage these young people to continue to seek positive change throughout their adults lives and will only add to an increasing momentum of social entrepreneurship in the future.